Tag Archives: web video

Corporate Videos from a Business School Graduate

When searching for a company to do a corporate video, trust it to one headed by someone with a business degree.

Corporate videos are becoming more important all the time for getting out the company’s message. Consumers and business buyers all rely more and more on getting their information not from text websites, but from corporate videos. The effect is becoming more and more pronounced every day. Recently a recent survey found that businesses are changing their corporate video priorities to reach their customers on web video rather than TV.

This comes as a surprise to many, but not to us.

If you’ve been paying attention, you have heard some amazing stats regarding the growth and influence of web video:

These numbers are mind-boggling, but they are only increasing. Viewers are becoming more and more addicted to internet videos.

So how does a savvy business person communicate with all these potential viewers — who are of course, potential buyers?

corporate video

The solution is to create their own corporate videos. To accomplish this, the obvious step is hiring a video producer with a strong business background. How do you measure that? An obvious way would be to examine credentials, and what could be more telling than a video producer with an MBA from one of America’s top graduate business schools?

I learned recently that a profile I had submitted to my MBA alumni magazine at the UC School of Business had been included for the “Alumni Notes” section of the magazine. In it, they quoted my comments of how the diverse business background of the Cal Haas Business School had given me a wide background that helped me create corporate videos for my clients for over 3 decades.

I am proud of the diverse education I received at Haas. This has come not just from my MBA academic studies, but from the decades of experience in producing award-winning corporate videos.

But even more noteworthy is the perfect customer satisfaction rating we have received.

When it comes to making corporate video productions, we truly operate on the save wavelength as our clients. Instead than creating “lightweight” corporate videos that entertain, we create corporate videos that accomplish the goals that we mutually develop with our customers before embarking on their project.

Please feel free to see what you can get from a company that truly understands what you are trying to accomplish with you corporate video. Contact us at Penrose Productions.

How to Look Professional on Camera

Tips for enhancing your message on camera

There’s more than meets the eye when it comes to looking professional on camera.

As Dan Rather titled his autobiography, “The Camera Never Blinks” it’s impossible to escape the gaze of the camera, once you’ve agreed to be on it. So among other things, you’ll want to look professional on camera.

But there’s much more to it than that.

Lately I read an article in Men’s Health Magazine (I know, I understand, but stick with me here). I believed that several of the items were valid in the article  about “How to Make a Great First Impression.” It occurred to me that several of these items can also be related to coming off nicely on camera.

I was particularly impressed by points #6, 7, 8, 12, 13 in the post, and they’re listed below.

In our video productions we often have CEOs and other C-level executives produce staged messages and presentations to their workers via the camera (we generally edit the demo and it gets uploaded to our client’s inner web site) and some come off better than others. Actually, when we record their messages to the live audience for later supply and shoot live events, the same principle applies.

So those points in the post are totally congruent with some of the things they can do to improve if you can look professional on camera.

We are regularly told that it is important not to judge a book by its cover; however, many people make up our minds about a person on the first initial opinion. If video demo plays a part in your job, then it’s imperative that you understand just how to present yourself well on screen if you desire to enhance your message on camera.

Many people come across nicely when it comes to presenting themselves to an audience while others fight to appear natural or relaxed on camera.

These tips can help you to improve your presentation.

1. Don’t cross your arms

This type of body language makes a man look unapproachable and difficult to relate to; it may also seem impolite.

2. Give it a sincere smile

Smiling is a simple gesture that is enough, but many of us forget to smile, particularly when we are stressed. A smile makes you seem approachable, friendly and warm; do not be frightened to use a grin in your presentation when it is suitable and you’ll help your audience to feel at ease.

3. Attempt Positive Thinking

If you are uncomfortable at demonstration then this will reveal in the way you come across to your audience. Many people are better presenters than others, but don’t let you are overwhelmed by this idea and do not get caught up in negative feelings over how you might appear on screen.
Concentrate on delivering your message in a clear and concise way and use all of the positive facets of your personality to get your message across and participate with the crowd.

4. Look directly at the lens, when you are presenting to the camera.

This can help you to seem confident and the audience will find it simpler to participate with you. Using eye contact can help the audience to feel like they have a link with you and they are more likely to listen to your message. If this is difficult, we can provide a teleprompter, which is one of our many services.

5. Be Yourself

People know when someone is giving a false belief. Do not try and be witty, outgoing and amusing if that does not reflect style or your persona. Most folks are quite savvy and if an individual’s demo seems contrived, they’ll discover.  Play to your own strengths and talents and use them to share your message with great clarity.

Want Viral YouTube Videos?

YouTube offers the best method to make your video go viral.

Going viral is an universal, if lofty aim for almost any YouTube video. However, it requires large parts of both luck and ability to have the video get millions of hits. Especially so in the world of business videos. But are millions of hits necessarily the goal?

We’ve been doing video productions for over 30 years, delivering first on tape, then DVDs, and now via YouTube videos. We have a lot of history doing business video productions.

In this excellent cartoon from Scott Adams, Dilbert has an exact assessment of what it takes to create a viral video, while the third (anonymous) man at the table has the luck to be in the proper place at the right time.

YouTube videoAmong the essential panels is #5 where Dilbert shares he has no related abilities for the assignment his pointy-haired manager is. We’ve commented frequently, company video quality is essential and best left to the aces. That’s what we have been supplying clients in Silicon Valley and around the world for over three decades.

But since we think of ourselves as your YouTube video partners when we do a video project, we think we’re prepared to voice our opinion about how to go about getting YouTube video views and the appropriate action.

An often overlooked step is the first one: you must define the target and the audience for your YouTube video.

Additionally, it is a matter of scale in regards to what defines “viral.” For example, if you’re marketing in the BtoB space to a specialized product or service through your YouTube video with a possible universe of 5,000 engineers throughout the world, 1,000 perspectives would be a great accomplishment.

On the site at WikiHow they have included a list of 10 measures for the way to Make a Viral Video. Our first reaction to the post is the fact that it does not go into any detail for the ten steps. Yet, there’s a vital point in item #4 that’s worth noting – you need to have is video that is at least one of these six, plus the last one:

  • Unique
  • Humorous
  • Stupid
  • Dangerous
  • Strange or peculiar
  • Gross
  • Worth talking about

We particularly enjoy the last one — the YouTube video must be worth talking about. At least in the community that’s your audience.

If the video can also accomplish some of the other features, alright, but we don’t normally produce professional videos that are gross, dangerous or stupid. For some strange reason, those do not frequently seem compatible with a professional business YouTube video.  Imagine that LOL.

If your business is in the consumer marketplace, then the elements of storytelling become much more important. Again, the target market should be considered, but the one of the primary aims is for consumers to SHARE the video. this is a necessary component to going viral.

While the WikiHow article is an excellent article on creating consumer viral videos, we come back to the demand to have your video made by a professional. As Dilbert noted above, you have experienced and to be trained — don’t try this at home, people!

But recall, even if you become a YouTube video master, there is no promise that you will make money from your video.

Monetization is in important part of the aims we mentioned previously, and for the majority of companies to aim is to participate and educate potential buyers about your services or products so that they’ll want to work with you.