Category Archives: business video production

Look for an experienced San Francisco video company

When the video is important, hire an experienced San Francisco video production company.

We all know that no two video shoots are exactly alike so you need to hire the best.

Recently, we had a SF video production gig and we were hired to record a conference. A company from Canada was hosting their user group meeting, and they wanted an experienced San Francisco video production company to record their video, as well as edit it into a promotional piece for their company website. So they chose Penrose Productions. It should be an easy shoot, yes? Well it ought to be, as we’ve done lots and lots of similar events in the past.

Since we were at a new location, we did what an experienced San Francisco video company would do. We checked out the location on the day prior to shooting.

And we were glad that we did. The event was held in downtown San Francisco, right on Mission St. To our alarm, we found out that in the room stood a thick concrete pillar, running right up the center of the multi-story building. The pillar is critical to keeping the building standing in event of an earthquake. After all, there was no need to facilitate another disaster like the 1906 San Francisco earthquake. Even an experienced San Francisco video production team has an appreciation for that!

We typically call these shoots “back of the room” shoots because that’s where we usually set up – in the rear of the room. however, this giant pillar thwarted our plans, as the subject could not be seen from the back of the room due to the pillar. It was obvious that we needed to set up in front of the pillar, and we were able to do so after running long power cables and audio cords. It would have been quite a task had we simply showed up on the morning of the shoot and tried to figure it out.

In our decades of video, we had never encountered this situation before, but relying on our years of experience allowed us to do what the client wanted.

Here’s what the room looked like during the shoot. You can see our camera stationed right in front of the pillar. experienced San Francisco video

As an experienced San Francisco video company, we have the flexibility that allows us to navigate in different situations. Those are the sorts of things that separate the professional video producer from the amateur. It only comes with experience, training, dedication and understanding. These are not skills acquired overnight.

The moral of the story? Hire an experienced San Francisco video production company. Experience counts!


Good business video: why are they important?

Good business videos are crucial to marketing and advertising in today’s marketing environment.

Marketing today on the internet and elsewhere is much more than blog posts, media advertising and newspapers. As the internet continues to grow, marketer and customer interaction can happen in numerous ways. One of the best ways to get recognition is through good business videos.

business videos shootingSo what are good business videos and why should I make one?

Good business videos should be videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits. They are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Good business videos engage the audience which is the key to marketing today. After all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods. And these videos help in the creation of a sales funnel.

What are sales funnels and why are they important?

A good sales funnel consists of three levels:

  • The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.
  • The Mid-level where your content is more in-depth allowing you to better qualify your original leads.
  • The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

  1. First the actual money comes from the lower level of sales funnel. So good business videos are particularly effective at targeting the lower level of sales funnels.
  2. Try to keep business videos targeting the upper levels of the sales funnel brief. You want your potential lead to want to know more and have to continue through the funnel to find more.
  3. Strategy is important. So try to come up with a good plan of how you will use video in your sales funnel before you start.

Good business videos are a very engaging way of interacting with your audience. They can provide you with massive social proof due to the viral nature of being able to share videos online.

There is a great showcase of good business videos on our Penrose Productions site. Just click on the Portfolio.

They are the perfect promotional tool in today’s market.