When the video is important, hire an experienced San Francisco video production company.
We all know that no two video shoots are exactly alike so you need to hire the best.
Recently, we had a SF video production gig and we were hired to record a conference. A company from Canada was hosting their user group meeting, and they wanted an experienced San Francisco video production company to record their video, as well as edit it into a promotional piece for their company website. So they chose Penrose Productions. It should be an easy shoot, yes? Well it ought to be, as we’ve done lots and lots of similar events in the past.
Since we were at a new location, we did what an experienced San Francisco video company would do. We checked out the location on the day prior to shooting.
And we were glad that we did. The event was held in downtown San Francisco, right on Mission St. To our alarm, we found out that in the room stood a thick concrete pillar, running right up the center of the multi-story building. The pillar is critical to keeping the building standing in event of an earthquake. After all, there was no need to facilitate another disaster like the 1906 San Francisco earthquake. Even an experienced San Francisco video production team has an appreciation for that!
We typically call these shoots “back of the room” shoots because that’s where we usually set up – in the rear of the room. however, this giant pillar thwarted our plans, as the subject could not be seen from the back of the room due to the pillar. It was obvious that we needed to set up in front of the pillar, and we were able to do so after running long power cables and audio cords. It would have been quite a task had we simply showed up on the morning of the shoot and tried to figure it out.
In our decades of video, we had never encountered this situation before, but relying on our years of experience allowed us to do what the client wanted.
Here’s what the room looked like during the shoot. You can see our camera stationed right in front of the pillar.
As an experienced San Francisco video company, we have the flexibility that allows us to navigate in different situations. Those are the sorts of things that separate the professional video producer from the amateur. It only comes with experience, training, dedication and understanding. These are not skills acquired overnight.
The moral of the story? Hire an experienced San Francisco video production company. Experience counts!