Tag Archives: video production

Look for an experienced San Francisco video company

When the video is important, hire an experienced San Francisco video production company.

We all know that no two video shoots are exactly alike so you need to hire the best.

Recently, we had a SF video production gig and we were hired to record a conference. A company from Canada was hosting their user group meeting, and they wanted an experienced San Francisco video production company to record their video, as well as edit it into a promotional piece for their company website. So they chose Penrose Productions. It should be an easy shoot, yes? Well it ought to be, as we’ve done lots and lots of similar events in the past.

Since we were at a new location, we did what an experienced San Francisco video company would do. We checked out the location on the day prior to shooting.

And we were glad that we did. The event was held in downtown San Francisco, right on Mission St. To our alarm, we found out that in the room stood a thick concrete pillar, running right up the center of the multi-story building. The pillar is critical to keeping the building standing in event of an earthquake. After all, there was no need to facilitate another disaster like the 1906 San Francisco earthquake. Even an experienced San Francisco video production team has an appreciation for that!

We typically call these shoots “back of the room” shoots because that’s where we usually set up – in the rear of the room. however, this giant pillar thwarted our plans, as the subject could not be seen from the back of the room due to the pillar. It was obvious that we needed to set up in front of the pillar, and we were able to do so after running long power cables and audio cords. It would have been quite a task had we simply showed up on the morning of the shoot and tried to figure it out.

In our decades of video, we had never encountered this situation before, but relying on our years of experience allowed us to do what the client wanted.

Here’s what the room looked like during the shoot. You can see our camera stationed right in front of the pillar. experienced San Francisco video

As an experienced San Francisco video company, we have the flexibility that allows us to navigate in different situations. Those are the sorts of things that separate the professional video producer from the amateur. It only comes with experience, training, dedication and understanding. These are not skills acquired overnight.

The moral of the story? Hire an experienced San Francisco video production company. Experience counts!


Corporate Videos from a Business School Graduate

When searching for a company to do a corporate video, trust it to one headed by someone with a business degree.

Corporate videos are becoming more important all the time for getting out the company’s message. Consumers and business buyers all rely more and more on getting their information not from text websites, but from corporate videos. The effect is becoming more and more pronounced every day. Recently a recent survey found that businesses are changing their corporate video priorities to reach their customers on web video rather than TV.

This comes as a surprise to many, but not to us.

If you’ve been paying attention, you have heard some amazing stats regarding the growth and influence of web video:

These numbers are mind-boggling, but they are only increasing. Viewers are becoming more and more addicted to internet videos.

So how does a savvy business person communicate with all these potential viewers — who are of course, potential buyers?

corporate video

The solution is to create their own corporate videos. To accomplish this, the obvious step is hiring a video producer with a strong business background. How do you measure that? An obvious way would be to examine credentials, and what could be more telling than a video producer with an MBA from one of America’s top graduate business schools?

I learned recently that a profile I had submitted to my MBA alumni magazine at the UC School of Business had been included for the “Alumni Notes” section of the magazine. In it, they quoted my comments of how the diverse business background of the Cal Haas Business School had given me a wide background that helped me create corporate videos for my clients for over 3 decades.

I am proud of the diverse education I received at Haas. This has come not just from my MBA academic studies, but from the decades of experience in producing award-winning corporate videos.

But even more noteworthy is the perfect customer satisfaction rating we have received.

When it comes to making corporate video productions, we truly operate on the save wavelength as our clients. Instead than creating “lightweight” corporate videos that entertain, we create corporate videos that accomplish the goals that we mutually develop with our customers before embarking on their project.

Please feel free to see what you can get from a company that truly understands what you are trying to accomplish with you corporate video. Contact us at Penrose Productions.

How to Look Professional on Camera

Tips for enhancing your message on camera

There’s more than meets the eye when it comes to looking professional on camera.

As Dan Rather titled his autobiography, “The Camera Never Blinks” it’s impossible to escape the gaze of the camera, once you’ve agreed to be on it. So among other things, you’ll want to look professional on camera.

But there’s much more to it than that.

Lately I read an article in Men’s Health Magazine (I know, I understand, but stick with me here). I believed that several of the items were valid in the article  about “How to Make a Great First Impression.” It occurred to me that several of these items can also be related to coming off nicely on camera.

I was particularly impressed by points #6, 7, 8, 12, 13 in the post, and they’re listed below.

In our video productions we often have CEOs and other C-level executives produce staged messages and presentations to their workers via the camera (we generally edit the demo and it gets uploaded to our client’s inner web site) and some come off better than others. Actually, when we record their messages to the live audience for later supply and shoot live events, the same principle applies.

So those points in the post are totally congruent with some of the things they can do to improve if you can look professional on camera.

We are regularly told that it is important not to judge a book by its cover; however, many people make up our minds about a person on the first initial opinion. If video demo plays a part in your job, then it’s imperative that you understand just how to present yourself well on screen if you desire to enhance your message on camera.

Many people come across nicely when it comes to presenting themselves to an audience while others fight to appear natural or relaxed on camera.

These tips can help you to improve your presentation.

1. Don’t cross your arms

This type of body language makes a man look unapproachable and difficult to relate to; it may also seem impolite.

2. Give it a sincere smile

Smiling is a simple gesture that is enough, but many of us forget to smile, particularly when we are stressed. A smile makes you seem approachable, friendly and warm; do not be frightened to use a grin in your presentation when it is suitable and you’ll help your audience to feel at ease.

3. Attempt Positive Thinking

If you are uncomfortable at demonstration then this will reveal in the way you come across to your audience. Many people are better presenters than others, but don’t let you are overwhelmed by this idea and do not get caught up in negative feelings over how you might appear on screen.
Concentrate on delivering your message in a clear and concise way and use all of the positive facets of your personality to get your message across and participate with the crowd.

4. Look directly at the lens, when you are presenting to the camera.

This can help you to seem confident and the audience will find it simpler to participate with you. Using eye contact can help the audience to feel like they have a link with you and they are more likely to listen to your message. If this is difficult, we can provide a teleprompter, which is one of our many services.

5. Be Yourself

People know when someone is giving a false belief. Do not try and be witty, outgoing and amusing if that does not reflect style or your persona. Most folks are quite savvy and if an individual’s demo seems contrived, they’ll discover.  Play to your own strengths and talents and use them to share your message with great clarity.

Business Video Productions in the San Francisco Bay Area

business video production

Business video productions have taken many forms over the years.

When we first began, we distributed programs on VHS and Betamax tape. Things have come a long way.

Web video is now THE key to successful business video productions for marketing and communications, now is the time for internet video, whether externally or internally communicated.

So you’re tasked with making a company video production?

Do you dread doing a business video production and want a company that looks at your project from YOUR perspective… who works to achieve YOUR objective and focuses on YOUR target audience with what makes sense for YOUR bottom line? Does such a business video production company exist in the San Francisco Bay Area, Silicon Valley or Northern California?

We are that business video production company in the San Francisco Bay Area.

We are so sure, we guarantee results for your video project. We invite you to view our video portfolio to see the many business video productions we have done, as well as our many awards, customers and testimonials.

In addition, our list of satisfied customers and our many testimonials confirm our ongoing success in providing value to our customers. When clients first come to us, our service and our abilities keep them returning time and again. In fact, we’ve had many who go on to other jobs at other companies and continue to hire or refer us there.

This was verified by an independent auditing company that conducted a confidential survey of our clients.

This was done through San Francisco State University and results showed that our customers had a 100% satisfaction rate with our services: they ALL would either recommend us or use us again if they needed a business video production.

Penrose Productions has been serving business video production clients from companies and organizations in the San Francisco Bay Area since 1981.

We work in all areas of video production.

With 30+ years of experience, an award winning track record, and a full-refund guarantee, we’re ready for any job, big or small.